How We Test and Choose

Any site that recommends products owes you an explanation of how it picks them. Here is ours, including the parts that are less impressive than the marketing version.

What we actually do

Our recommendations start as research rather than laboratory work. For every category we read the full ingredient panel and nutrition label of the leading products, compare cost per serving rather than cost per package, work through recent buyer reviews looking for repeated complaints rather than star averages, and check how a product behaves in real recipes against what its marketing claims.

Where we have used something ourselves, we say so on the page and tell you what we noticed. Where we have not, we do not pretend otherwise. We would rather be a well informed guide than a fake test lab, and you can tell the difference between the two faster than most sites assume.

The filters we apply

The label beats the front of the package. Keto on the front means nothing. The ingredient list and the nutrition panel mean everything. A bar advertising three grams of net carbs that lists maltitol high in its ingredients does not make the cut.

Net carbs per realistic portion. Not per serving where a serving is a third of what anyone eats, and not per hundred grams when the package is fifty. We look at what you will actually consume in one sitting.

Cost per use, not sticker price. Coconut flour looks expensive until you notice a recipe needs a quarter as much as almond flour. Ketone meters look cheap until you price the strips. We price the thing you will keep buying.

Availability that lasts. A great product that goes out of stock every six weeks is a bad recommendation. We favour items with a supply history.

Boring over exciting. The supplement industry rewards novelty and punishes evidence. If a product's main claim is that it is new, that counts against it here.

What we will not do

We will not promise weight loss, reversal of any condition, or a number on a scale by a date. Those claims are not ours to make and the sites that make them are not ones you should trust.

We will not invent a clinical background we do not have. Nothing here is written by a physician or a registered dietitian, and we are not going to imply otherwise with a stock photo and a white coat.

We will not take payment for a placement, a rating or a rewrite. Commission from a retailer, disclosed on our disclosure page, is the only money involved. Nobody pays to appear here and nobody can pay to remove a criticism.

When we get it wrong

Formulations change, brands get bought, and a product that was excellent last year can be reformulated into something worse without changing its packaging. When we learn a recommendation has gone stale we update the page and note what changed rather than quietly editing it.

If you have bought something on our recommendation and it was not what we described, that is the single most useful message you can send us. Send it.